Description
The most valuable tool in any writer’s arsenal is a mailing list. It’s a captive audience that is there specifically for you and your books. However, your mailing list database is only valuable if you have an engaging newsletter with a consistent sending schedule and regular pruning of inactive subscribers. BookMojo now offers a package specifically to help you grow your newsletter audience with active readers, craft a professional newsletter, network with authors within your genre, and sell your books.
The Newsletter Titan package includes:
Structured Planning of Content
We utilize an online document to outline the planning of every newsletter issue so both the author and BookMojo has an overheard view of all content planned for each issue, regardless of the source. This shared document is also where we track all newsletter links for back issues for easy access. Each author’s level of participation in their newsletter planning is completely dependent upon their preference. At the bare minimum. each newsletter is required to have a personal message written by the author. Beyond that, the level of the author’s involvement in the planning is completely up to the author and what works best for their schedule. The author also has final approval over all issues before they are sent out to their readers. Click here to see a example planning document.
Creation & Management of Automations
Automations are a handy part of having a newsletter. They can be used to welcome each subscriber as they sign up, but they can also be used to keep the conversation going to drive sales and encourage the posting of reviews or ratings. When building your welcome automation, we cover all of those bases in a stream of emails that span out over approximately a week and are triggered by the reader’s activity in your welcome email. Below is a list of automation workflows built out by BookMojo. The preview links contained therein are live previews of the author’s current automation emails.
- Amber Lynn Natusch’s Welcome Automation Workflow
- Beth Dolgner’s Welcome Automation Workflow
- Jena Gregoire Welcome Automation Workflow
Organizing and Scheduling of Newsletter Swaps
Networking with other authors within your genre is a proven effective way to expand your audience reach and sell some books. BookMojo will arrange newsletter swaps manually (using a Google form for those who don’t use swap services), through Bookfunnel, and/or through StoryOrigin.
Custom Branding Graphics
If you do not already have your own branding graphics or if you want to refresh your newsletter when we get started, BookMojo will supply you with any branding graphics you may need, including but not limited to header graphics, section headers to keep your content clean and organized, promotional graphics matched to your books’ branding, 3D renders of your books to make them really pop off the screen, and so much more.
Examples of Newsletter Titan & PR Ninja Custom Branding:
Mailing List Growth
One of our primary focuses is to grow your newsletter audience. We can either do that through the use of a free newsletter magnet ebook, or, if you don’t have a magnet, we will use a tailormade paperback or hardcover giveaway to attract new readers from within your genre.
Regular Scrubbing of Your Mailing List to Optimize Open and Click Rates
No one enjoys paying for dead weight on their mailing list. These are the subscribers that sign up and then never open any of your emails. Those are subscribers you have to pay for and you’re not getting paid back in the form of book sales. To battle this, we choose a date halfway between each newsletter issue to run a custom built clean up automation on your list targeting only subscribers who have received 20+ emails but opened less than 5 of them.
Our Standard Goals
BookMojo Open Rate Goal: 45%+ | BookMojo Click Rate Goal: 10%+
While our goals are higher than that of the industry standard for writers, BookMojo’s methods are proven successful. Our clients are surpassing the industry standard for writer/author newsletters according to all the top newsletter email service providers.
2023 Publishing Industry Average Open & Click Rates:
– Per Mailerlite: 33.73% / 3.92%
– Per Constant Contact: 36.05% / 1.46%
– Per Mailchimp: 22.15% / 4.62%
– Per MailModo: 15-20% / 2.5%
– Per Flodesk: 23.9% / 2.9%
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